Resealable 'Battery Bottle' Gives JOLT Cola More Spark

JOLT cola, the original energy-booster soda ahead of its time when first introduced in 1985, is being revamped by Wet Planet with help from Rexam Beverage Can North America (www.rexam.com) to give the cola even more exhilarating taste in a resealable, 23.5-oz aluminum bottle, in what may be a first for cola. Rexam's innovative Battery Bottle® can give the cola a new charge–the package has many of the benefits of an aluminum can, such as freshness, recyclability, superior carbonation retention, filling economics, shelf stability and quick chilling. And because it's resealable, consumers can experience the distinctive taste and energy boost of JOLT at their own pace. According to Wet Planet, the results really "pop".

Available exclusively through Rexam, the new JOLT Battery Bottle is made possible by using Rexam's Monster™ can body, which is produced and printed on one of Rexam's high-speed, canmaking lines. It is then transformed into a resealable container with CAP CAN® closure technology by seaming on a CAP CAN end and closure developed by Dayton Systems Group, Inc. (DSG), Miamisburg, OH. DSG developed the CAP CAN's patented concept, including the forming process and equipment technology to manufacture the CAP CAN closure assembly. ARCO Aluminum (www.bp.com) is the single-source supplier of coil aluminum sheet for production of the dome and decorated cap components of the Battery Bottle. Finished bottles are shipped for JOLT to Pri-Pak, an independent beverage copacker located in Lawrenceburg, IN, where they're filled with the cola product. Rexam partnered with Pri-Pak to develop a unique and flexible filling process for this exclusive package. Wet Planet also worked with Rexam's Graphic Art and Printing Plate Operation in Elk Grove Village, IL, to set the color and graphic tolerances for perfect brand reproduction on the JOLT Battery Bottle. Rexam has a company-owned, integrated graphic arts and printing plate operation, complete with a manufacturing pilot line. The JOLT Battery Bottle is currently on shevles in convenience stores and independent retailers throughout the country.

DSG is an engineering and technology leader providing products and services to the can industry internationally. Best known for innovative products and production concepts, DSG offerings include fully automatic, high-efficiency bagging and palletizing systems for can ends, and a resealable can closures for the beverage and food industries. For more information on CAP CAN and other DSG products, call 937-885-5665.

© Packaging Digest